Weightlifting

Explaining gravity to a child is no easy task without using the good old Newton’s trick with an apple.
Unless… you have a state of the art miracle of engineering – a crane, which easily lifts a flat wagon with 20 cars.
Seeing it in action clarifies everything.

Video story – Voltcom Group presentation about how Archimedes’ Law of the Lever
fits in and evolves into modern, technological and efficient solution.

Client: VoltcomGroup
Concept / Management: 3K MANAGEMENT
Video/ Editing: ANETE RŪĶE/JURĢIS RUDMIEZIS
Audio: Goran Gora
Year: 2012