Getting by giving – Latvian Transplant Center visual identity
Transplantation is a particularly complex medical procedure with the highest extent – human life. It is a discipline where possibilities of modern medicine are hand in hand united with utmost empathy and humanity. This is one more opportunity given. This is the opportunity to fully return to the community. The opportunity to live.
Latvian Transplant Center logo embodies the path of life from transplantation point of view – the new life created by the professionalism of the doctors joined with the compassion of the family or empathy of the donor himself.
Someone will see a compassionate hand, others – a silhouette of a bird but some notice the colors of world transplantation society. And they all are right. It depends on your position in this chain of life.
And exactly this position is the central idea of Latvian Transplant Center webpage where visitors are invited to choose their path on the first step to make the usage faster and easier. To continue the chain of life.
Client: LATVIJAS TRANSPLANTĀCIJAS CENTRS
Concept / Management: 3K MANAGEMENT
Visual identity / Logo: MAIJA MIKLAŠEVICA + 3K MANAGEMENT
Web design: MAIJA MIKLAŠEVICA + 3K MANAGEMENT
Programing: SOVA STUDIO