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    Development of Voltcom Group visual identity

    Less = more. Design as a backdrop for highlighting the essential – content,
    the position and status of the brand in the market.
    Cranes, electrical systems, solutions of energy efficiency,
    building automation are technologically complicated and specialized industries1Y0-A17
    which don’t ask for wide variety of artistic elements in their visual representation.
    Conventionally stable, the serious blue and white tones serve as a dynamical background
    that emphasizes the crucial – the visual information and content.


    Client: VoltcomGroup
    Concept /Content creation / Management: 3K MANAGEMENT
    Web / printing design: 3K MANAGEMENT + MAIJA MIKLAŠEVICA
    Production: EUROPRINT
    Programing: ABC IDEA
    Year: 2012