Development of Voltcom Group visual identity

Less = more. Design as a backdrop for highlighting the essential – content,
the position and status of the brand in the market.
Cranes, electrical systems, solutions of energy efficiency,
building automation are technologically complicated and specialized industries
which don’t ask for wide variety of artistic elements in their visual representation.
Conventionally stable, the serious blue and white tones serve as a dynamical background
that emphasizes the crucial – the visual information and content.

Client: VoltcomGroup
Concept /Content creation / Management: 3K MANAGEMENT
Web / printing design: 3K MANAGEMENT + MAIJA MIKLAŠEVICA
Production: EUROPRINT
Programing: ABC IDEA
Year: 2012