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    Development of Voltcom Group visual identity

    Less = more. Design as a backdrop for highlighting the essential – content,
    the position and status of the brand in the market.
    Cranes, electrical systems, solutions of energy efficiency,
    building automation are technologically complicated and specialized industries
    which don’t ask for wide variety of artistic elements in their visual representation.
    Conventionally stable, the serious blue and white tones serve as a dynamical background
    that emphasizes the crucial – the visual information and content.


    Client: VoltcomGroup
    Concept /Content creation / Management: 3K MANAGEMENT
    Web / printing design: 3K MANAGEMENT + MAIJA MIKLAŠEVICA
    Production: EUROPRINT
    Programing: ABC IDEA
    Year: 2012